Summary
Our survey of 724 seedstock breeders of some major beef breeds operating in temperate and sub-tropical Australia gave important insights into their breeding practices and future intentions. The differences between users and non-users of BREEDPLAN were clearly defined. The benefits of new breeding technology were not fully exploited by the sector % under the present mechanisms of technology transfer. This means that the cost-benefit of breeding research was not realised, and that industry projections of cost benefits based on effective exploitation of the advantages of the technology could be misleading.