Young Producers Programs
| Project start date: | 01 May 2007 |
| Project end date: | 31 December 2007 |
| Publication date: | 31 December 2007 |
| Project status: | Completed |
| Livestock species: | Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle |
Summary
MLA commissioned this report looking into the level of interaction between young producers and MLA and what they are looking for from MLA. Four key strategies came out of this report which focuses on achieving the goals of greater awareness and perceived value of MLA. These are:
Creating awareness
Demonstrating relevance and value
Proactively engaging
Creating advocates 3 focus groups were established in Roma, Albury and Narrogin.
The key findings of this report were that young producers:
Have a preference for electronic information
Would like to be more involved in MLA events
Would like to see young people profiled in publications
