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Consumer Tracking

Project start date: 02 July 2007
Project end date: 30 June 2008
Publication date: 30 June 2008
Livestock species: Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle

Summary

MLA has worked with Millward Brown since 2006 to provide a consistent methodology and questionnaire that allows MLA to continuously measure and trend marketing efforts in terms of consumers' attitudinal perception of our categories. The study was designed to:

  1. track consumers' attitudinal perceptions of our category including our KPIs, and 
  2. evaluate our campaigns