Labour-efficient Sheep Competition

Summary

The 2007 Raising the Baa competition aimed to promote and reward efficiency and innovation in the sheep and wool industry. It provided an opportunity for producers across Australia to expose their production systems and receive acknowledgement for their efforts in the industry. On behalf of the competition partners Australian Wool Innovation, Meat & Livestock Australia, CRC for Sheep Industry Innovation and Grain & Graze, Kondinin Group designed and implemented a promotional campaign to market the competition to industry stakeholders, relevant third parties, Kondinin Group members and the wider farming community. The competition attracted a variety of producers and displayed a wealth of ideas and innovations that were being implemented in enterprises across the nation. The following report outlines the activities Kondinin Group undertook to create interest in the competition, what the Group learnt from the process and areas of improvement for the future.