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2010 Domestic Research Program

Project start date: 01 July 2009
Project end date: 30 June 2010
Publication date: 30 June 2010
Project status: Completed
Livestock species: Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle


​This job number refers to the entire financial year 2009-2010, and the reserach programs commissioned during that period relating to domestic markets and marketing.
This definitely includes the following projects:a full year of consumer brand tracking with Millward Brown, including 6 x post-campaign reports and an annual wrap-up presentation, as well as ad-hoc requests and consultancyanother round of the annual Usage & Attitude study "Meat Expectations" (through The Clever Stuff)a subscription to retail meat purchasing data from Nielsen HomeScantracking of retail prices and attitudes amongst retail butchers (through NFS)tracking of behaviour and attitudes towards red meat amongst foodservice professionals (throguh Penfold's)tracking of attitudes towards red meat amongst health care professionals (throguh DeltaMV)evaluation of MLA's foodservice trade publication Chef's Special (through DeltaMV)pre-testing of 2x TVC for beef: 'Wedding' and 'Good Catch' - part of the Beeflex campaign (through Millward Brown)separate evaluation of the relaunch of beef communications (through Bread & Butter)
 It may also have included the following research projects (though these may be accounted for elsewhere):a survey into usage of and attitudes towards goatmeat (through LightSpeed)a research project about the use of technology in meal planning and preparation called Connected Cooking (through Ruby ChaCha)a series of market & consumer update presentations by Roy Morgan Research some ad-hoc omnibus research regarding beef eating quality and labelling (through Galaxy Research)a review of consumer understanding of MSA (through Bread & Butter) and a separatre review of the MSA logo refresh (through Galaxy)purchasing of additional trend or research reportsother primary consumer & trade research