Environmental Advocates Workshop
| Project start date: | 12 May 2011 |
| Project end date: | 30 June 2011 |
| Publication date: | 30 June 2011 |
| Project status: | Completed |
| Livestock species: | Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle |
Summary
This Company Managed Activity (CMA) funded a workshop for producers who are part of an initiative called the Environmental Advocate program. The workshop with approximately 10 producers provided an opportunity to define the role of advocates and to share information about MLA's research priorities and the environment communications strategy. The workshop refined the communications strategy and gives the advocates a greater understanding of research priorities and the industry's strategy to both defend and proactively promote the industry.
