CMA - Environmental Advocates Workshop (2011/2012)
| Project start date: | 01 July 2011 |
| Project end date: | 20 January 2012 |
| Publication date: | 20 January 2012 |
| Project status: | Completed |
| Livestock species: | Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle |
Summary
This CMA funded a workshop for producers who are part of an initiative called the Environmental Advocate program. The workshop with approximately 10 producers provided an opportunity to define the role of advocates and to share information about MLA's research priorities and the environment communications strategy. The workshop refined the communications strategy and gives the advocates a greater understanding of research priorities and the industry's strategy to both defend and proactively promote the industry.
