Summary
This CMA was required to provide funds for an advertisement in the Australian newspaper and internet sites connected with a tender. The tender was for a Life Cycle Assessment study into lamb and beef from Australia to the USA market. In addition some funds were spent on travel within Australia for meetings connected with the project start up and successful tenderers for the project. This project was a collaborative project between LPI and the USA MLA Marketing team with the tender and contracting process run by LPI.
