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Consumer Beef Sensory Testing – Brahman

Project start date: 31 October 2014
Project end date: 10 February 2015
Publication date: 01 January 2015
Project status: Completed
Livestock species: Grassfed cattle
Relevant regions: National
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Summary

This project is for consumer sensory testing of beef samples which allows strategic review of the cut x cook accuracies of the current MSA model.

The consultant will:

Recruit untrained consumers, arrange test venues, conduct sensory testing of both sheep meat and beef samples, and submit data in accordance with MSA protocols as supplied by MLA.

Availability of the product for testing will be determined by MLA according to the needs of approved research project.

More information

Project manager: Jessira Perovic
Primary researcher: Tastepoint Pty Ltd