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Consumer Beef Sensory Testing – Parent Child

Project start date: 01 December 2014
Project end date: 31 January 2015
Publication date: 31 January 2015
Project status: Completed
Livestock species: Grassfed cattle, Grainfed cattle

Summary

​At the direction of MLA, Tastepoint was contracted to conduct two consumer sensory 'picks' of beef samples and submit all data. Tastepoint was required to recruit untrained consumers, arrange test venues and conduct the sensory testing to determine potential differences in generational preferences of the eating quality of beef.