Milne Agri group red meat ready to eat capability development
| Project start date: | 01 November 2015 |
| Project end date: | 28 June 2016 |
| Publication date: | 09 November 2017 |
| Project status: | Completed |
| Livestock species: | Sheep, Lamb, Grassfed cattle, Grainfed cattle |
| Relevant regions: | Western Australia |
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Summary
The project supported the development of between 5-8 Ready to Cook (RTC) and Ready to Eat (RTE) products in beef and lamb and specifically undertake the following activities:
- Understand the market and identify key usages and occasions for red meat RTC and RTE products;
- Develop and enhance procurement capabilities and understanding of the red meat supply chain and carcass utilisation/returns for value adding;
- Direct New Product Development resource towards red meat products;
- Undertake consumer research to determine optimal packaging and messaging to execute these initiatives; and
- Undertake extensive R&D to ensure product quality and safety was demonstrated to the targeted market channels with key enabling technology platforms described when applied to red meat.
More information
| Project manager: | Joshua Whelan |
| Primary researcher: | Milne Agrigroup Pty Ltd |
