Patties Foods – Identifying snacking occasion with red meat
| Project start date: | 30 November 2016 |
| Project end date: | 20 October 2017 |
| Publication date: | 20 April 2017 |
| Project status: | Completed |
| Livestock species: | Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle |
| Relevant regions: | National |
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Summary
Patties Foods are a leading pie manufacturer in Australia using a high volume of red meat. This project is a case study on how Patties Foods explored new growth opportunities within Snacking and On-the-go trends. It sought to identify, from a PF's perspective, where attractive opportunities that the organisation is well-credentialed to realise exist.
This followed initial MLA's insights2innovation snacking trends and ethnographic studies (A.RMH.0021, V.RMH.0049) and piloting of MLA's High-Value Food Frontiers industry engagement design (V.RMH.0052) and the application of design-led thinking to pursue and customise value propositions for Patties to pursue red meat-based snacking occasions.
More information
| Contact email: | reports@mola.com.au |
| Primary researcher: | Patties Food Pty Ltd |
