Vision Critical Community Insights Panel
| Project start date: | 30 April 2016 |
| Project end date: | 30 December 2017 |
| Publication date: | 30 December 2017 |
| Project status: | Completed |
| Livestock species: | Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle |
Summary
MLA engaged Vision Critical between April 2016 and December 2017 to host an Online Community Panel called "OnMyPlate". Using this panel, MLA were able to get fast responses from members of the Australian Red Meat eating public to a number of surveys. These surveys covered such topics as opinions on recent MLA ad campaigns and red meat meal preferences.
"OnMyPlate" struggled to get an even, diverse mix of participants and as such was terminated in December 2017 due to concerns that the results were not a fair representation of the varied Australian public.
