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Development of new innovative meat snacks for Australian and export markets

Project start date: 01 December 2016
Project end date: 01 December 2021
Publication date: 03 December 2018
Project status: In progress
Livestock species: Grassfed cattle, Grainfed cattle
Relevant regions: National
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​MLA's insights2innovation snacking trends and ethnographic studies (A.RMH.0021, V.RMH.0049) and piloting of MLA's High Value Food Frontiers industry engagement design (V.RMH.0052) and the application of design led thinking to pursue and customise value propositions.

Jim’s Jerky in partnership with MDC investigated the Asian meat snacks export market. Meat snacks is a product platform that has the potential to increase the market demand for red meat via new high value product and market development, that can translate into increased value and incremental volume back to Australian producers. This project included an Asian market review and development of new products and service concepts, including in-market taste assessment profiles.

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Primary researcher: Jims Jerky Unit Trust