Gamification (Experience More) – Zappar AR proof of concept developments for red meat
| Project start date: | 15 April 2019 |
| Project end date: | 01 October 2020 |
| Publication date: | 20 December 2019 |
| Project status: | In progress |
| Livestock species: | Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle |
| Relevant regions: | National |
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(1.9 MB)
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Summary
Augmented Reality (AR) can play a role in enhancing the red meat usage experience, forging a stronger brand connection. As consumers and the marketplace continue to adopt internet of things (IoT) along with an ever increasing popularity for mobile phone use, an opportunity to experiment in marketing mix and experiences for red meat users is possible.
This project considers several Minimum Viable Product (MVP) concepts to provide a tangible and introductory working examples of some of the key features of AR apps for Australian red meat products. These MVPs were also showcased at MLA led Australian Ag Immersive Technology Conference, where feedback from attendees was gathered along with some preliminary customer discoveries.
We thank the contributions of Andrew Meats Industries, Crazy Dragon, Jims Jerky and Arcadian Organics for providing permission to use their artwork designs to create the AR MVPs.
More information
| Primary researcher: | Virtual Method |
