More Beef from Pastures eNewsletter
| Project start date: | 27 February 2015 |
| Project end date: | 29 October 2016 |
| Publication date: | 19 September 2019 |
| Project status: | Completed |
| Livestock species: | Grassfed cattle |
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Summary
MLA deploys a quarterly More Beef from Pastures eNewsletter as the primary online communication vehicle for MLA's More Beef from Pastures program.
This report incorporates the performance report for the final issue which was sent on 20 October 2016, as well as a review of the performance of the eNewsletter January 2014-October 2016.
Since January 2014, 11 editions of the More Beef from Pastures eNewsletter were sent.
Over the course of this period, the number of subscribers opening the eNewsletter (Unique Opens) and the number of subscribers that click through to an article after opening the eNewsletter (Click Throughs) has been relatively consistent.
More information
| Contact email: | reports@mla.com.au |
| Primary researcher: | Schuster Consulting Group Pty Ltd |
