D.BPB.2022 - Beef Marketing FY22
| Project start date: | 28 July 2021 |
| Project end date: | 29 June 2022 |
| Publication date: | 13 February 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle |
| Relevant regions: | National |
Summary
Grow overall demand & consumption for Beef through brand building activity such as campaign executions and media buys. Using insights to overcome barriers and increase consumption of Beef.
Objectives
BEEF MARKETING FY22:
- Increase Awareness, Penetration of Beef in Australia.
More information
| Project manager: | Samantha Warfield Smith |
| Contact email: | reports@mla.com.au |
