D.CMP.0001 - Category Management Playbook
Project start date: | 21 June 2021 |
Project end date: | 13 November 2022 |
Publication date: | 03 October 2024 |
Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
Relevant regions: | National |
Summary
Developed a Category Management Playbook in collaboration with retailer and processor partners to identify and size the key challenges and opportunities; and deliver a suite of category activities to drive growth for red meat.
Objectives
Develop a playbook for category growth including a set of target activities to deliver in-stores over the next 1–3 years.
More information
Project manager: | Steven Wu |
Contact email: | reports@mla.com.au |