D.CMP.0001 - Category Management Playbook
| Project start date: | 21 June 2021 |
| Project end date: | 13 November 2022 |
| Publication date: | 03 October 2024 |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Developed a Category Management Playbook in collaboration with retailer and processor partners to identify and size the key challenges and opportunities; and deliver a suite of category activities to drive growth for red meat.
Objectives
Develop a playbook for category growth including a set of target activities to deliver in-stores over the next 1–3 years.
More information
| Project manager: | Steven Wu |
| Contact email: | reports@mla.com.au |
