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D.CMP.0001 - Category Management Playbook

Project start date: 21 June 2021
Project end date: 13 November 2022
Publication date: 03 October 2024
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb
Relevant regions: National

Summary

Developed a Category Management Playbook in collaboration with retailer and processor partners to identify and size the key challenges and opportunities; and deliver a suite of category activities to drive growth for red meat.

Objectives

Develop a playbook for category growth including a set of target activities to deliver in-stores over the next 1–3 years.

More information

Project manager: Steven Wu
Contact email: reports@mla.com.au