Summary
Through targeted communications, campaigns aim to encourage the uptake of practices that will deliver high-impact within the red meat supply chain. Beyond the reach of MLA's communications channels, campaigns are designed to raise awareness and encourage engagement with priority areas of RD&A. The campaigns CMA will be used to fund the costs associated with developing and amplifying high impact communications and promotional activities, as identified in the 2021-22 AIP for the communications team. These costs may include video production, advertising, resource development and SEO and social media boosting costs.
