P.PSH.1127 - Coles supply chain feedback and extension officer
Collectively the red meat industry is investing hundreds of millions of dollars in technology and systems that will generate more and more data for use by supply chain participants.
| Project start date: | 01 April 2018 |
| Project end date: | 14 February 2022 |
| Publication date: | 06 May 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
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Summary
This project covers the engagement of a full time resource within Coles Supermarket Australia to drive the adoption of the increasing array of feedback that is being provided to the Coles producers. The process, tools and materials developed would become available for use in the wider industry. Critically this project will allow for the impact of the adoption of feedback to be quantified, which will help drive similar models across industry.This project covers the engagement of a full time resource within Coles Supermarket Australia to drive the adoption of the increasing array of feedback that is being provided to the Coles producers. The process, tools and materials developed would become available for use in the wider industry. Critically this project will allow for the impact of the adoption of feedback to be quantified, which will help drive similar models across industry.
Objectives
The specific objectives were:
• Enhance existing feedback reports covering MSA and investigate/develop the inclusion of Lean Meat Yield
• Investigate the possibility of collecting data and reporting on other issues that could affect yield and grading outcomes such as nutrition, animal handling, and animal health.
• Understand current on farm managements systems and how they can evolve to use feedback from processors.
• Develop tools that farmers can use to maximise the benefit of feedback (i.e. more controlled reproductive practices, better nutrition — trace elements, glycogen loading prior to shipping for slaughter, etc.)
• Identify relevant external tools and systems and implement in the supply chain, as required
• Identify local champions who are willing to trial innovative practices.
• Benchmark on farm practices at the commencement and then measure annually to assess productivity improvements and provide case studies for other farmers to follow.
• Develop extension material related to the above
• Deliver three producer workshops per year for three years covering the feedback and learnings from this project.
Key findings
The Coles’ supply chain program development and implementation was successfully completed with the following deliverables being achieved:
• Developed and implemented a Coles feedback system with Coles’ producer networks, with inputs used to further refine over time
• Rollout of Coles eNVD nationally
• Increased adoption of available feedback by buyers and suppliers to improve livestock procurement and farm management decision making
Benefits to industry
The role demonstrated supporting the delivery of impact for industry in this focus area by assisting to increase the efficiency with which data is collected, integrated, analysed, and presented for use to decision makers across the supply chain. The role enabled delivery of a completely digitised solution for completing consignment paperwork in the form of an integrated mobile app (eNVD) used across the Coles network nationally. This tool provides an example to the rest of industry investigating similar digital platforms.
MLA action
This final report will be published on the MLA R&D website.
Future research
Investment in the co-funded role was essentially a pilot program for Coles’ to determine the correct fit for the position within the Livestock team within a large supermarket environment. The project was successful in achieving capability building within Coles livestock and assisted with improved use of data for decision making and provision of feedback to producers. The ongoing role will continue to focus on development of the feedback tool, integrated into the eNVD app, adoption of improved management practises on farm to meet Coles beef requirements, enhanced use of MSA data and working towards Coles’ goal of being Australia’s most sustainable supermarket.
More information
| Project manager: | Dean Gutzke |
| Contact email: | reports@mla.com.au |
