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P.PSH.0923-EID enabled – stimulating the information supply chain

Extension programs have been developed for supply chain participants to get the most out of the NLIS electronic identification (EID) technology.

Project status: Completed
Livestock species: Lamb
Relevant regions: National
Download Report (4.9 MB)

Summary

The project aimed to support the creation of extension products and data sharing systems to empower value chain participants with the skills, knowledge and appropriate tools to use the new National Livestock Identification System (NLIS) electronic ID (EID) to generate improvements in productivity and business performance, through the use of individual animal performance data.

Objectives

An EID enabled supply chain provides producers and processors with opportunities to improve individual business and whole of supply chain performance, through shared data that is used to improve management decisions.
Outcome 1: Producers are motivated to seek and use individual animal information enabled by electronic identification to improve productivity and business performance.
Objective 1.1: Producers are motivated and capable of seeking, interpreting, and acting based on information enabled with electronic identification of individual animals.
Outcome 2: Processors increase efficiency and business performance as a result of producers accessing and using individual animal feedback (carcase and animal health) to improve compliance to market specifications by 15%.
Objective 2.1: Increased supplier/producer understanding of their feedback and compliance to market specifications and improved skills to implement change in management practices to increase the rate of compliance.
Outcome 3: Farm contractors (pregnancy scanners, lamb marking contractors) and advisors (livestock agents and consultants) are skilled in the collection, use and delivery of EID information to producers and the supply chain, which enables new service offers and business models to emerge and improves business performance across the supply chain.
Objective 3.1: Contractors (particularly pregnancy scanners and lamb marking contractors) collect and provide accurate individual animal information to producers in an electronic format.
Objective 3.2: Farm advisors (such as livestock agents and consultants) provide accurate informed advice and support services to producers in the collection, analysis and use of individual animal information.

Key findings

Producers who participated in the Define Your Data training package reported an increased understanding of the importance of defining their business goals and breeding objectives combined with development of their skills to use EID technology.
- Several processors engaged in the project were able to meet their NLIS scanning compliance requirements and progress development of carcase tracking systems.
- The OneScan communications plan created several technical products that would assist producers to present ewes in the optimum condition for pregnancy scanners to collect accurate individual animal data.
- The EID enabled decision making webinar series provided livestock consultants the opportunity to increase their knowledge and skills across the range of EID technology manufacturers.

Benefits to industry

An EID enabled supply chain provides producers and processors with opportunities to improve individual business and whole of supply chain performance through shared data that is used to improve management decisions. This project has created several legacy products that can be used by industry to further develop supply chain participants' knowledge and skills in the use of EID technology and its incorporation into their businesses. The rising cost of agricultural inputs will continue to make the value proposition for precision management of livestock using individual animal performance data more apparent as well as increasing focus on traceability within food supply chains.

MLA action

A significant output of the project has been the extensive amount of collaboration undertaken with supply chain participants and industry stakeholders. These relationships and understanding of each other’s business needs underpin the motivation for participants to share data along the supply chain.

Future research

NLIS underpins traceability and market access opportunities that ultimately provide the benefits of productivity gains for supply chain participants. It is recommended that practical skills-based extension and training activities be provided. This has been shown to be highly successful in this project and should be continued.

More information

Project manager: Andrew Morelli
Contact email: reports@mla.com.au