D.GOT.2022 - Goatober FY23
| Project start date: | 20 August 2022 |
| Project end date: | 30 June 2023 |
| Publication date: | 12 February 2024 |
| Project status: | Completed |
| Livestock species: | Goat |
| Relevant regions: | National |
Summary
Build awareness of Goat meat as a protein choice within the Australian foodie audience by using the exposure and buzz around Goatober to increase familiarity and trial of goat meat.
Engage with chef influencers and amplify content via Rare Medium to demonstrate the versatility of goat meat.
Objectives
Increase awareness of Goat.
More information
| Project manager: | Krystina Batt |
| Contact email: | reports@mla.com.au |
