E.CSR.2023 - Community Sentiment Research 2023
| Project start date: | 01 January 2023 |
| Project end date: | 31 December 2023 |
| Publication date: | 16 August 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
MLA undertakes annual Community Sentiment Research to understand the community perceptions of the Australian red meat industry to guide the community communications strategy and provide input to industry research and development priorities. Results for 2023 indicate that perceptions are relatively positive towards the industry, however, there has been an overall decline in positive perceptions towards sustainability and animal welfare over the 14 year tracking period.
Objectives
Track community perceptions towards the red meat industry and ensure key messages are targeted to improve understanding of, and perceptions of the Australian red meat industry.
More information
| Project manager: | Samantha Jamieson |
| Contact email: | reports@mla.com.au |
