E.GAV.2023 - Australian Good Meat Ambassador videos

Project start date: 20 March 2023
Project end date: 02 December 2023
Publication date: 01 May 2024
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb
Relevant regions: National

Summary

Creation of engaging community video content by the Meat and Livestock Australia trained Ambassadors for the Red Meat Industry - for use primarily through Australian Good Meat digital channels.

Objectives

Create a ‘Master your video content’ training video and accompanying written guide for the ambassadors that explains the best way to film engaging community content for social media platforms.
Production of content for the Australian Good Meat social channels from the content captured and supplied by the trained ambassadors.

More information

Project manager: Heidi Brunker
Contact email: reports@mla.com.au