D.BBB.2024 - Better Butcher Engagement
| Project start date: | 01 September 2023 |
| Project end date: | 30 June 2024 |
| Publication date: | 18 July 2025 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
The Australian Butchers Guild is key communication platform for the independent retail butcher channel, seen as a valuable tool for inspiration and motivation for retail butchers to grow their red meat skills and maintain beef and lamb in stores.
Target business owners and employees working within the red meat industry providing inspiration and motivational content through bimonthly emagazine, website, digital and social platforms to increase butcher engagement
Objectives
Create an advocate program to increase butcher engagement providing communication to trade
Grow the reach and engagement of the ABG Podcast audience using a communications strategy promoting 12 podcasts and EDM`s
Fostering relationships and engagement with key industry stakeholders that amplify MLA`s industry support invested through sponsorships
More information
| Project manager: | Doug Piper |
| Contact email: | Reports@mla.com.au |
