D.BSC.2024 - Butcher Shopper Program
| Project start date: | 21 November 2023 |
| Project end date: | 30 June 2024 |
| Publication date: | 03 October 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
A shopper focused program underpinned by research outcomes, created to motivate and sustain butcher store visits by (a) filling the funnel to drive shoppers to butcher stores through targeted digital and social media content (b) inspire in-store to drive purchase of beef and lamb and loyalty to the channel.
Objectives
- drive additional trips to the butcher shop
- shopper engagement with campaign
- understand butcher shopper sentiment to beef and lamb – i.e. does it increase positive brand sentiment?
More information
| Project manager: | Tamara Fenton |
| Contact email: | reports@mla.com.au |
