D.CGI.2023 - Category Growth Initiatives
| Project start date: | 01 July 2022 |
| Project end date: | 30 March 2024 |
| Publication date: | 30 January 2024 |
| Project status: | In progress |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Use the learnings and framework of Category Playbook FY22 to fund and trial in-market initiative with the buy-in, collaboration of retailer and processor partners to drive growth in the category.
Objectives
- Increased engagement with retailers and processors and adoption of growth driver principles in their business operations.
- Tangible execution based on Playbook outputs.
- Joint Planning opportunities with key partners.
More information
| Project manager: | Catherine Golding |
| Contact email: | reports@mla.com.au |
