E.AEA.2024 - Red Meat Ambassador activations FY24
| Project start date: | 01 July 2023 |
| Project end date: | 30 June 2024 |
| Publication date: | 02 October 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Extension activities with ambassador alumni to support growth of red meat positioning messaging on Australian Good Meat digital channels and day rates for ambassador appearances at MLA community events and school related events.
Objectives
Utilse Red Meat Ambassadors to engage with the community to build awareness of the red meat industry to improve community perceptions and trust in the Australian red meat industry.
More information
| Project manager: | Samantha Jamieson |
| Contact email: | reports@mla.com.au |
