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E.DCI.2024 - Online summary digital content initiatives FY24

Project start date: 01 July 2023
Project end date: 30 June 2024
Publication date: 14 August 2024
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb
Relevant regions: National

Summary

This CMA will support the delivery of key priorities in the Content Strategy to increase engagement and impact with key MLA stakeholders. This may include initiatives such as sponsoring and advertising ag-related podcasts and expanding third party networks. The CMA funds will be used strategically to deliver on initiatives where MLA's existing networks and channels are exhausted. This could include advertising and promotion, printing and distribution, content (such as video/digital) development and production, and/or stakeholder engagement. It may also support costs associated with staff travel, accommodation etc. where stakeholder engagement is required to enhance the outcomes of this work.

Objectives

1. Support key priorities in the Content Strategy to boost engagement and impact with key MLA stakeholders.
2. Sponsor and advertise ag-related podcasts and campaigns and expand third-party networks to enhance outreach and effectiveness.

More information

Project manager: Marguerite Cuddihy
Contact email: reports@mla.com.au