E.DCI.2024 - Online summary digital content initiatives FY24
| Project start date: | 01 July 2023 |
| Project end date: | 30 June 2024 |
| Publication date: | 14 August 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
This CMA will support the delivery of key priorities in the Content Strategy to increase engagement and impact with key MLA stakeholders. This may include initiatives such as sponsoring and advertising ag-related podcasts and expanding third party networks. The CMA funds will be used strategically to deliver on initiatives where MLA's existing networks and channels are exhausted. This could include advertising and promotion, printing and distribution, content (such as video/digital) development and production, and/or stakeholder engagement. It may also support costs associated with staff travel, accommodation etc. where stakeholder engagement is required to enhance the outcomes of this work.
Objectives
1. Support key priorities in the Content Strategy to boost engagement and impact with key MLA stakeholders.
2. Sponsor and advertise ag-related podcasts and campaigns and expand third-party networks to enhance outreach and effectiveness.
More information
| Project manager: | Marguerite Cuddihy |
| Contact email: | reports@mla.com.au |
