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E.SSF.0001 - National Sheep Producer Survey 2024

Project start date: 01 July 2023
Project end date: 30 June 2024
Publication date: 26 August 2024
Project status: Completed
Livestock species: Grass-fed Cattle, Sheep, Lamb
Relevant regions: National
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Summary

The Australian sheep industry considers sustainability in the context of four key themes – caring for sheep, enhancing the environment and climate, looking after people, customers and the community and ensuring a financially resilient industry. These themes form the SSF that guides sheep production to ensure that the industry operates sustainably. Regular tracking of sheep producers’ attitudes and behaviours via survey-based methodologies helps ensure that progress against these themes can be measured and that industry initiatives to drive change can be developed and adapted.

Objectives

The primary objective was to track and compare key metrics and practices that underline the SSF, to help guide MLA’s and AWI’s investment and project planning and provide transparency of production to consumer markets both domestically and internationally.

More information

Project manager: Courtney Nelson
Contact email: reports@mla.com.au