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J.AMA.2401 - Aussie Meat Academy Japan 2023/24

Project start date: 01 July 2023
Project end date: 30 June 2024
Publication date: 11 February 2026
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb
Relevant regions: International

Summary

The Australian Meat Academy Japan will deliver tailored training programs to improve skillsets, inspire and drive innovation and preference for Australian meat while helping our stakeholders to maintain customer engagement and revenue generation. Activities will extend to immersions and experiences targeted at both the customer and consumer. In order to deepen our reach, the Academy will select and engage passionate, driven and active Ambassadors and professionals through the highly successful Lambassador program as well as the new Aussie Beef Mates program. MLA will leverage these spheres of influence by partnering in a wide range of activities and promotions in line with our key priorities.

Objectives

Through a variety of activities the core objectives are to educate and inform key trade and end user decision makers to influence their preference towards Australian red meat.

More information

Project manager: Travis Brown
Contact email: reports@mla.com.au