K.AMA.2401 - Aussie Meat Academy - Korea FY 24
| Project start date: | 08 August 2023 |
| Project end date: | 30 June 2024 |
| Publication date: | 30 January 2026 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat |
Summary
Growth of Australian red meat consumption in the Korean market is the focus of this project. Utilising trusted local sources to advocate for our story gives us a larger share of voice and builds on the foundational pillars of the product. Uncertain times characterised by major changes in labour, including new key contacts, inexperienced staff and a limited capacity to engage, have led to large knowledge gaps that MLA Korea must target to re-establish prominence and influence.
Objectives
Deliver tailored training programs to improve skillsets, inspire and drive innovation and preference for Australian meat while helping our stakeholders to maintain customer engagement and revenue generation.
More information
| Project manager: | Travis Brown |
| Contact email: | reports@mla.com.au |
