K.CON.2401 - Major Campaign - Country of Origin Branding- Korea FY24
| Project start date: | 01 July 2023 |
| Project end date: | 30 June 2024 |
| Publication date: | 30 January 2026 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
Summary
Growing awareness of and preference for Australian beef, sheepmeat in Korea is the focus of this project. Key activities included consumer campaigns, social media management, website management, media and public relations.
Objectives
Significant awareness in the Korean market representing trust, safety and quality.
More information
| Project manager: | Travis Brown |
| Contact email: | reports@mla.com.au |
