L.MVP.2023 - CMA: Prototype Project Development
| Project start date: | 11 August 2022 |
| Project end date: | 30 June 2024 |
| Publication date: | 07 August 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
This CMA was used for the development of low fidelity minimum viable product (MVP) concepts which will help 'bring to life' high value opportunity spaces for new products and packaging using Australian red meat. Associated costs for sketches and concept samples and early stage in-market immersions to help frame key assumptions will be allocated to this CMA as well as Results Chain Analysis (RCA) work to be incorporated within projects for Y22/23.
Objectives
This CMA will fund research into MVP concepts as part of the High Value Foods Frontier sub program.
More information
| Project manager: | Angelica Pickup |
| Contact email: | reports@mla.com.au |
