L.MVP.2023 - CMA: Prototype Project Development

Project start date: 11 August 2022
Project end date: 30 June 2024
Publication date: 07 August 2024
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb
Relevant regions: National

Summary

This CMA was used for the development of low fidelity minimum viable product (MVP) concepts which will help 'bring to life' high value opportunity spaces for new products and packaging using Australian red meat. Associated costs for sketches and concept samples and early stage in-market immersions to help frame key assumptions will be allocated to this CMA as well as Results Chain Analysis (RCA) work to be incorporated within projects for Y22/23.

Objectives

This CMA will fund research into MVP concepts as part of the High Value Foods Frontier sub program.

More information

Project manager: Angelica Pickup
Contact email: reports@mla.com.au