M.AMA.2401 - Aussie Meat Academy EMEA summary
| Project start date: | 07 August 2023 |
| Project end date: | 30 June 2024 |
| Publication date: | 15 August 2024 |
| Project status: | Completed |
| Relevant regions: | International |
Summary
Aussie Meat Academy Europe, Middle East & Africa, (EMEA) activities aimed to increase awareness and preference for Australian beef, lamb and goatmeat in the EMEA region. It focused on educating, inspiring, and motivating influential food industry professionals. Activities included workshops, online and in-person events, immersions, development of educational resources, trade media, and culinary demonstrations.
Objectives
To grow awareness and preference for Australian red meat in key EMEA markets.
More information
| Project manager: | Scott Walker |
| Contact email: | reports@mla.com.au |
