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M.AMA.2401 - Aussie Meat Academy EMEA summary

Project start date: 07 August 2023
Project end date: 30 June 2024
Publication date: 15 August 2024
Project status: Completed
Relevant regions: International

Summary

Aussie Meat Academy Europe, Middle East & Africa, (EMEA) activities aimed to increase awareness and preference for Australian beef, lamb and goatmeat in the EMEA region. It focused on educating, inspiring, and motivating influential food industry professionals. Activities included workshops, online and in-person events, immersions, development of educational resources, trade media, and culinary demonstrations.

Objectives

To grow awareness and preference for Australian red meat in key EMEA markets.

More information

Project manager: Scott Walker
Contact email: reports@mla.com.au