M.COB.2401 - Country of Origin Branding EMEA Summary
| Project start date: | 07 August 2024 |
| Project end date: | 30 June 2024 |
| Publication date: | 16 August 2024 |
| Project status: | Completed |
| Relevant regions: | International |
Summary
The Country-of-Origin Branding project leverages internationally recognised Aussie Beef and Lamb branding to further build brand equity and awareness of and preference for Australian beef and sheepmeat in the Europe, Middle East and Africa regions. Key activities included a consumer campaign, social media management, website management, trade media and public relations.
Objectives
Grow awareness of and preference for Australian beef, sheepmeat and goatmeat in the Europe, Middle East & Africa region.
More information
| Project manager: | Scott Walker |
| Contact email: | reports@mla.com.au |
