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M.COB.2401 - Country of Origin Branding EMEA Summary

Project start date: 07 August 2024
Project end date: 30 June 2024
Publication date: 16 August 2024
Project status: Completed
Relevant regions: International

Summary

The Country-of-Origin Branding project leverages internationally recognised Aussie Beef and Lamb branding to further build brand equity and awareness of and preference for Australian beef and sheepmeat in the Europe, Middle East and Africa regions. Key activities included a consumer campaign, social media management, website management, trade media and public relations.

Objectives

Grow awareness of and preference for Australian beef, sheepmeat and goatmeat in the Europe, Middle East & Africa region.

More information

Project manager: Scott Walker
Contact email: reports@mla.com.au