M.TBD.2401 - EMEA Targeted Business Development Summary
| Project start date: | 07 August 2023 |
| Project end date: | 30 June 2024 |
| Publication date: | 16 August 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | International |
Summary
Targeted business development activities in the Europe, Middle East and Africa region aimed to grow awareness and preference for Australian beef, lamb, and goatmeat through targeted key account management and event coordination. Key activities included participating in prominent tradeshows and conferences, driving insights adoption among exporters and brand owners, and implementing strategic partnership promotions with importers, distributors, food service operators, and retailers.
Objectives
- Grow awareness of and preference for Australian beef, lamb, and goatmeat.
- Support physical availability of Australian beef, lamb, and goatmeat.
- Cultivate commercial investment to enhance overall sales and marketing presence for Australian red meat products.
More information
| Project manager: | Scott Walker |
| Contact email: | reports@mla.com.au |
