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N.AMA.2401 - Aussie Meat Academy - North America

Project start date: 01 July 2023
Project end date: 30 June 2024
Publication date: 04 July 2024
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Goat, Lamb
Relevant regions: International

Summary

This project involved growing awareness of and preference for Australian beef, lamb and goatmeat through education, inspiration and motivation of influential food industry professionals. Activities included online and in-person events, workshops, and immersions, development of education resources and trade media.

Objectives

To grow awareness of and preference for Australian beef, lamb and goatmeat.

More information

Project manager: Doug McNicholl
Contact email: reports@mla.com.au