N.AMA.2401 - Aussie Meat Academy - North America
| Project start date: | 01 July 2023 |
| Project end date: | 30 June 2024 |
| Publication date: | 04 July 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Goat, Lamb |
| Relevant regions: | International |
Summary
This project involved growing awareness of and preference for Australian beef, lamb and goatmeat through education, inspiration and motivation of influential food industry professionals. Activities included online and in-person events, workshops, and immersions, development of education resources and trade media.
Objectives
To grow awareness of and preference for Australian beef, lamb and goatmeat.
More information
| Project manager: | Doug McNicholl |
| Contact email: | reports@mla.com.au |
