N.TBD.2401 - Targeted Business Development - North America
| Project start date: | 01 July 2023 |
| Project end date: | 30 June 2024 |
| Publication date: | 05 July 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | International |
Summary
This project involved growing awareness of and preference for Australian beef, lamb, and goatmeat through targeted key account and event management.
Key activities included tradeshows, conferences, driving insights adoption with exporters and brand owners, partnership promotions with importers, distributors, food service operators and retailers.
Objectives
- Grow awareness of and preference for Australian beef, lamb, and goatmeat.
- Support physical availability of Australian beef, lamb, and goatmeat.
- Cultivate commercial investment to grow overall sales and marketing presence for Australian red meat products.
- Ensure stakeholders take insight-led actions to support value of sales growth.
More information
| Project manager: | Doug McNicholl |
| Contact email: | reports@mla.com.au |
