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V.ISC.2308 - ISC Comms & Adoption FY24 Deliverable

Project start date: 02 August 2023
Project end date: 30 June 2024
Publication date: 06 August 2024
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb
Relevant regions: National

Summary

This CMA is to support the delivery of a range of ISC communications and adoption activities as part of the ongoing implementation of the ISC Communications, Stakeholder Engagement and Adoption Strategy.
Key items include:
- Development (design and production) of a range of ISC branded publications and promotional material for use at events.
- Development (design and production) of a range of ISC branded publications and promotional material and other expenses to support ISC projects, including the ‘Livestock Marketing Campaign’ and ‘Stand by what you sell’ workshops.
- Development (design and production) of a range of digital material including filming and video production, animation and illustration services and graphic design.
- Funding to cover ISC Sponsorship of appropriate industry events/activities.
- Funding to cover ISC Advertising in a range of LMC targeted publications and key online platforms as a way to access stakeholders when COVID restrictions are in place and attendance at events is not possible.
- Strategic communication and adoption advice, project management, research and surveys as part of the MER framework and other additional support.
- Other development and production costs that may arise throughout the year.

Objectives

This CMA will facilitate the development of a range of low-risk but important products to build awareness of the ISC, the integrity system as a whole and the range of integrity programs (LPA, NLIS, eNVD and LDL). All activities/products will be initiatives outlined in the Communication, Stakeholder Engagement and Adoption Strategy and supporting program communication plans currently being implemented.

More information

Project manager: Sheree Young
Contact email: reports@mla.com.au