W.VAW.2401 - Trade Development Manager 2023/24 - Vietnam
Did you know Vietnam is considered a ‘Growth’ market under the LEP’s framework and up until 2021, volumes had grown substantially year-on-year over the past five years?
| Project start date: | 22 August 2023 |
| Project end date: | 31 December 2024 |
| Publication date: | 12 March 2026 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | International |
Summary
Three programs of work aligned to the MLA 2025 strategy and Red Meat 2030 are being implemented in Vietnam. These programs are focused on regulatory impact, business development and consumer transition. All of these programs have a focus on working with the Vietnamese Government and businesses where a strong language barrier exists and local expertise is required. The trade development manager in Vietnam is responsible for assisting the implementation of these programs of work and in addition to collect market insights and provide analysis to support decision making and strategy development. The LEP receives positive feedback from industry on the provision of up to date and accurate insights and the on-ground/indigenous language support is vital to the collection of these insights.
Objectives
The trade development manager in Vietnam is responsible for assisting the implementation of these programs of work and in addition to collect market insights and provide analysis to support decision making and strategy development. The LEP receives positive feedback from Industry on the provision of up to date and accurate insights and the on-ground/indigenous language support is vital to the collection of these insights.
Key findings
To date the established programs of work have been very successful in terms of implementation and this would not be possible without the support of a local Vietnamese consultant. Over the past 18 months the trade development manager has been able to continually update the Market Development Manager on insights and assist with on the ground support.
Benefits to industry
To date the established programs of work have been very successful in terms of implementation and this would not be possible without the support of a local Vietnamese consultant. Over the past 18 months the trade development manager has been able to continually update the Market Development Manager on insights and assist with on the ground support.
MLA action
Continue the role of the Vietnam Trade Development Manager.
Future research
Activity will continue with consultant in FY25.
More information
| Project manager: | Spencer Whitaker |
| Contact email: | reports@mla.com.au |
