D.BBB.2025 - Butcher Inspiration & Engagement
| Project start date: | 01 July 2024 |
| Project end date: | 30 June 2025 |
| Publication date: | 02 April 2026 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
While butchers are a strategically important channel for red meat, they face ongoing labour shortages, declines in apprenticeships, along with limited communications amongst the trade. To ensure trade confidence and success with red meat, we will regularly deliver inspirational and practical trade content to engage more butchers (beyond store owners) via dedicated communications (EDM, podcast, website, socials) supported by ambassador and sponsorship program.
Objectives
Leverage assistance of red meat ambassadors and industry partners to reinforce the fundamental skill sets of the butcher industry to help defend the butcher channel.
More information
| Project manager: | Doug Piper |
| Contact email: | Reports@mla.com.au |
