D.BCB.2025 - Activation & Support (BEEF) FY25
| Project start date: | 01 July 2024 |
| Project end date: | 30 June 2025 |
| Publication date: | 21 July 2025 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Optimised the delivery of beef brand messaging at key shopper decision points BTL to maximise the effectiveness of our brand campaigns during key times throughout the year and supported our retailer partnerships via improved beef category growth metrics.
Objectives
Contribution to increased frequency of purchase
Leverage additional $$ via partnerships
Alignment between retailer and MLA promotional investments for optimized impact
More information
| Project manager: | Phoebe Johnson |
| Contact email: | Reports@mla.com.au |
