D.SML.2025 - Project results
| Project start date: | 01 July 2024 |
| Project end date: | 30 June 2025 |
| Publication date: | 15 August 2025 |
| Project status: | Completed |
| Livestock species: | Lamb |
| Relevant regions: | National |
Summary
- More than 21M views of the 3min ad.
- Most number of Australian views ever (in the campaign's 20 year history).
- 631,000 comments/likes/shares.
- 752 pieces of media coverage.
- Brand consideration +7% vs prior year.
- Highest value sales ever for Lamb during a summer campaign period.
Objectives
Drive awareness and consideration of Lamb during a peak seasonal purchase occasion.
More information
| Project manager: | Derek Lau |
| Contact email: | Reports@mla.com.au |
