E.DCI.2025 - Digital content initiatives FY25 online summary
| Project start date: | 29 July 2024 |
| Project end date: | 30 June 2025 |
| Publication date: | 23 January 2026 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
This CMA supported the delivery of key priorities in the Content Strategy to increase engagement and impact with key MLA stakeholders. This includes initiatives such as sponsoring and advertising ag-related podcasts and expanding third party networks. The CMA funds were used strategically to deliver on initiatives where MLA's existing networks and channels are exhausted. This included advertising and promotion, printing and distribution, content (such as video/digital) development and production, and/or stakeholder engagement.
Objectives
1. Support key priorities in the Content Strategy to boost engagement and impact with key MLA stakeholders.
2. Sponsor and advertise ag-related podcasts and campaigns and expand third-party networks to enhance outreach and effectiveness.
More information
| Project manager: | Marguerite Cuddihy |
| Contact email: | Reports@mla.com.au |
