E.GAM.2025 - Australian Good Meat amplification
| Project start date: | 01 July 2024 |
| Project end date: | 30 June 2025 |
| Publication date: | 24 September 2025 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
The objective of the Australian Good Meat amplification project was to raise awareness among the Australian community about the efforts being made in the ethical and sustainable production of red meat. A key measure we review to determine the success of this project is engagement with our content. With an increase in FY25 content engagement, it is performing in line with the objective.
Objectives
Ensure Australian Good Meat content reaches target audience via social media, expanding reach and frequency of content.
More information
| Project manager: | Georgia Perosin |
| Contact email: | Reports@mla.com.au |
