E.GMC.2025 - Australian Good Meat campaigns FY25
| Project start date: | 05 August 2024 |
| Project end date: | 30 June 2025 |
| Publication date: | 25 September 2025 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
This project funded the planning and execution of the Australian Good Meat activities in FY25 such as the always-on influencer campaign, always-on TikTok campaign, development of infographics, amplification campaigns and contribution to segmentation research and planning. This activity delivered 33 million impressions, cumulative reach of 12 million and 17 million video views.
Objectives
Successfully implement Australian Good Meat activity to achieve program KPIs for FY25.
More information
| Project manager: | Heidi Brunker |
| Contact email: | Reports@mla.com.au |
