E.GMP.2024 - Deliverable #2-Good Meat digital content production FY24/FY25

Summary

The Australian Good Meat program aims to change community perceptions of the red meat industry. One of the main communication channels is social media, where engaging new content is the most efficient way to capture the attention of our audience.

This project delivered valuable video and photographic content that was captured from farming locations across the country.

Working in collaboration with internal and external stakeholders, the footage and images captured through this project have been utilised to efficiently and effectively produce content without the expense of additional shoots.

Objectives

Create engaging and ‘scroll stopping’ producer video content for the Australian Good Meat digital platforms that help build awareness and understanding of the positive environmental and animal welfare outcomes driving the Australian red meat industry.