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E.RMA.2025 - E.RMA.2025 Red Meat Ambassador workshops FY25

Project start date: 13 August 2024
Project end date: 31 December 2025
Publication date: 31 July 2025
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb
Relevant regions: National

Summary

In the financial year 2024–25 MLA, with support from AgCommunicators, delivered five Red Meat Ambassador workshops with 86 participants and one Social Media Academy with 10 participants. Workshops were conducted in Brisbane, Sydney, Melbourne and Broome.

Objectives

The Ambassadors for the Red Meat Industry program aims to build industry leadership and capability through improving communication skills to engage with the community about the red meat industry.

More information

Project manager: Samantha Jamieson
Contact email: Reports@mla.com.au