G.AMA.2501 - Aussie Meat Academy Global FY25
| Project start date: | 29 July 2024 |
| Project end date: | 30 June 2026 |
| Publication date: | 30 January 2026 |
| Project status: | In progress |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National, International |
Summary
The Aussie Meat Academy (AMA) program entered its third year in operation in FY25, with global adoption of the program well advanced.
To improve the program's reach beyond physical events, MLA commenced the development of the Aussie Meat Academy website – set to launch in FY26.
When launched, this website will serve as the content hub hosting all digital knowledge, educational and inspirational materials for the global AMA project.
Post-launch, we will optimise the learning platform for user-friendliness to ensure a seamless and accessible educational journey. Concurrently, we will develop and execute promotional strategies tailored to reach our target audiences and drive the adoption of online resources.
Objectives
Drive significant growth in the (global) adoption of MLA's online AMA program by focusing on the following key initiatives:
- enhanced knowledge and education resources to provide a more comprehensive and valuable learning experience
- optimise the learning platform for user-friendliness, ensuring a seamless and accessible educational journey
- develop and execute promotional strategies tailored to reach target audiences and drive adoption of online resources.
More information
| Project manager: | Joshua Anderson |
| Contact email: | reports@mla.com.au |
